Ethnographic and Consumer Research Consultants
Consumer Research Associates relies on experienced consumer research experts with practical experience in the application of a wide range of ethnographic methods. From user experience research to more traditional focus groups, we are research specialists who help you understand your customers and their experiences.
Nothing substitutes for the deep understanding of your customers and their experiences, beliefs, wants, desires, and frustrations that you get through ethnographic research. We provide that depth of understanding by getting to know consumers on their own terms, in a setting that’s comfortable to them, and by letting our findings emerge naturally, without preconceptions or biases.